SITE OF THE B+C DESIGN:
PILLARS HOLDING UP THE ORTIGAS-EDSA INTERCHANGE

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B+C DESIGN

Baby and Coco Anne are the principals of the graphic design studio B+C Design, Inc., drawing from their academic preparation and professional work in France and the United States (Parsons School of Design, New York, New York, and L’Academie Charpentier, Paris, France, respectively). B+C is known in the Philippines as the studio, which has envigorated environmental signage, and book and exhibition design in the last decade. Together with the architectural firm of Lor Calma Design Associates, and the curatorial firm TAO INC, B+C was recognized for the best designed pavilions in the World Expos of Japan (Aichi 2006) and Spain (Zaragoza 2008), besting more than a hundred countries.

They were involved in the development of the Mind Museum at the Fort and are currently engaged in a number of projects involving outdoor spaces. They have completed environmental signage projects for the Asian Development Bank; the De La Salle University, College of St. Benilde School of Design and Arts; the ELJ Center; Medical City; SM Land Inc. (SMX, One-Ecom, MOA Complex); and Ayala Land Inc. (TRAG, Serendra, Anvaya). The Anne couple starts their projects from a conceptual base, seeking to understand the relationship between the public considerations raised by a project or exhibition, on one hand, and on the other, the array of possible graphic techniques that can be deployed in space. It is because their graphics work is built on this sound understanding of the intellectual infrastructure of a project, that their outcomes convey seamlessness, savvy, and surprise.

For the intersection where the People Power events took place, the graphic design partnership of Asuncion and Damien Anne took up the timeline of the original 1986 successful mass uprising against authoritarianism—the exact count of 4,400 minutes the event took—and “mapped” this historical juncture as 4,400 squares of a square meter each.

The architectonic space, consisting of light rail pylons, should be viewed with a sense of theater scenography. The discontinuous spaces that they pulled together visually are now transited by vehicles and pedestrians with a sense of delightful urban drama. The couple thought of geometry, particularly triangles, which visually work on reversals.