SITE OF TBWA'S TREE LUNGS:
LONG WALL OF MRT SOUTHBOUND
BETWEEN BONI AND GUADALUPE BRIDGE

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TBWA ART DEPARTMENT

TBWA\Santiago Mangada Puno (SMP) is the Philippine office of the TBWA worldwide network of advertising agencies. The agency has won numerous awards both locally and internationally, including the prestigious Lion from the Cannes Festival in Europe where they bagged the Bronze award - Press category, for the posters of Boysen Paints’ environment friendly plants.

The contribution to advertising imagery of the TBWA Art Department has been recognized as considerable, particularly for well-defined qualities: humor, a quick-witted grasp of public mood and opinion, and a solid contemporary art background. The ads of TBWA are furthermore distinctive in that they are undergirded by a youthful but penetrating take on markets, social life and issues, and the deliberate creation of images that disrupt normal seeing. TBWA\SMP was also awarded the Agency of the Year in the 21st Philippine Advertising Congress. Melvin Mangada, the leading creative light and Managing Partner of TBWA, was appointed juror at the 2011 Cannes Lions Outdoor competition, a position never been held before by a Filipino.